Robinhood Food-Mart

Delivery Service
|
October 2023
-
December 2023

Overview

Robinhood application launched with a food delivery service, and we've recently added Mart delivery to expand more business.

My team and I revamped the design for the 4.0 version to integrate Mart delivery seamlessly. We focused on simplifying the user interface and order flow, making it more user-friendly and accessible for a wider range of customers. This will allow users to create more complete orders and more wide range target user.

Responsibility

User interface design, User flow, Visual design, Design system, Service design, Prototyping

Tools

Figma, Adobe Illustrator

Problem

Development

Revamp the landing page by refining design elements and adding new sections. Redesign shop cards to improve clarity and help users easily find restaurants that match their preferences.

Compare to current design

Let's integrate "Add/Remove Quantity" buttons directly onto product cards. This will allow users to adjust quantities on the fly, streamlining the buying process and saving them valuable time. By empowering them with this functionality, we can significantly improve their overall shopping experience and purchase efficiency.

Steps of add and expand the button

To increase upsell and cross-sell opportunities, let's implement a "Suggested Items" section on product detail pages and in the order summary. This will show users relevant products that complement their selection, making it easier for them to find everything they need before checkout.

Design Overall

Promo Code

Simplifying the promo code redemption process can significantly reduce drop-off rates.  Since price and promotions are key factors for many users, a confusing promo code flow can lead them to abandon the app altogether.

In light of this, I've been re-evaluating the promo code flow to make it as user-friendly as possible. The goal is to ensure users can easily understand the promo conditions and redeem them effortlessly.

Develop new conditions for using promo codes and present them in a visually appealing coupon-shaped design.

There are examples of user flows for promo code flows.